Having it all: Technology transformation in the luxury marina market This company is the world’s largest owner and operator of marinas, with more than 100 locations in its portfolio. The company’s business model is laser focused on growth through acquisition while enhancing the member experience in this high-end market. To support the business model, the company embarked on a technology transformation journey to develop its own marina management system that allows for both optimised marina operations and improved member services. This system is the first in the industry to feature multi-marina management, an impressive improvement over existing industry-standard, single-marina platforms. Client snapshot: Profile The world’s largest marina owner/operator embarked on a technology transformation to support its growth through acquisition Client Situation As this company acquired new marinas, it also acquired single-platform systems, which needed to be consolidated to improve operational efficiency and data protection Work Performed Protiviti introduced a microservice architecture, helped build a data warehouse and established agile project management and a leading-edge engineering and design practice Outcome/Benefits This now-public company developed a first-in-the-industry multi-marina management system and saw a reduction of over $3.5MM of capital and support development costs Smooth sailing ahead As the architecture was modernised, the client reduced its release cycle from a weeklong timeframe down to about an hour. Support volume declined significantly (from approximately 20% to approximately 2%) as support issues, software incidents, etc., were reduced, in turn reducing operational costs. In addition, the client has been able to quickly add member benefits and nimbly respond to new demands from its luxury market customers. This is imperative to continued growth as uncertain headwinds in the business cycle could prove to push strongly against its success metrics. On top of all the reductions and operational improvements listed above, the changes also resulted in a reduction of over $3.5 million in capital and support development costs. This organisation is now an industry leader in developing multi-marina management systems, leveraging best-in-class data and business practices profitability. It’s business model is unique to this industry and services offered are also unique: driving business through industry consolidation and enhancing the member experience. With this project, modern data software architecture is enabling this client to overcome constraints of legacy systems to quickly adapt to market trends and evolving member benefit enhancements. Moving from an existing monolith infrastructure to the cloud-enabled systems provided improved in-house productivity while reducing reliance on a third-party infrastructure and development consulting teams. As a company that’s growing aggressively in a challenging luxury market, this client has embraced technology, modernising its current operations and positioning itself to accomplish its goal to become the number one marina company in the world. Impact by the numbers: $3.5 Million+ 18% 1 Week -> 1 Hour Reduction in capital and support development costs Reduction in support call volume Reduction in release cycle “In addition to operational improvements, these changes resulted in a reduction of over $3.5 million in capital and support development costs.” Topics Digital Transformation Industries Consumer Products and Services Hospitality, Leisure and Travel
