No Audio ⏸ TRANSFORM 2024 Global Finance Trends Survey Report Home Join our webinar Highlights Top Priorities Key Themes Explore the findings Podcast Browse by business challenge Transform your business with PwC’s innovative tech offerings for today’s challenges. Deploying IoT networks and analytics Accelerating cloud-based transformation Preparing international tax calculations Navigating risk and compliance complexity Streamlining financial operations Deploying IoT networks and analytics Connected Solutions Organizations are dealing with myriad challenges due to rapidly changing technology and systems environment. The Internet of Things (IoT) is a hot topic, but it's not until an organization is able to take advantage of the insights it can provide that investments can yield results organizations want and need. Connected Solutions is a patented IoT platform that can help accelerate productivity, drive cost savings and keep your physical spaces safe— all while helping you meet vital ESG targets. Learn more Accelerating cloud-based transformation Industry Cloud Solutions As customer expectations constantly evolve, companies increasingly turn to the cloud for help. Even so, many organizations struggle to realize the full value of their cloud investments or achieve their desired business results. PwC's Industry Cloud solutions are tech-enabled services that combine deep industry knowledge with pre-built, industry-specific digital assets, leveraging leading cloud platforms and integrating with top technologies to help accelerate your digital transformation. Learn more Preparing international tax calculations Beacon Amid change and complexity, tax professionals need a more dynamic solution—one that can position them for growth, help them become more agile and allow for the strategic use of time and resources. Beacon enables multinational organizations to reimagine complex tax calculations across various stages of the tax lifecycle, for both Pillar Two and US international tax. Streamline tax modeling and reporting with our powerful, dynamic tools that use graph theory. Learn more Navigating risk and compliance complexity Risk Link Businesses today struggle with managing compliance amid growing regulations, evolving risks, outdated systems, manual processes and cost reduction pressures. Risk Link provides a transformative solution. Powered by generative AI, it creates a connected risk ecosystem that maps regulations to controls, generates control language, parses regulatory updates, flags areas for remediation and streamlines task management. Risk Link empowers businesses to navigate compliance risk more effectively. Learn more Streamlining financial operations Bookkeeping Connect Economic forces are pushing companies to find efficiencies— especially for accounting and bookkeeping. With tight deadlines and a dependence on accurate data, the demand to do more with less is imperative. Bookkeeping Connect brings together industry-leading technology and experienced PwC professionals to help automate processes and simplify workflows. By providing timely and accurate bookkeeping and accounting, it can help establish a solid foundation of trustworthy data, enabling businesses to make informed decisions more efficiently. Learn more Finance priorities and perspectives for the year ahead Results from our latest Global Finance Trends Survey reveal a tale of transformation for CFOs whose responsibilities continue to widen. Our findings highlight the rising importance of technology and automation to support the growth and success of the organisation. Finance teams are increasingly collaborating with stakeholders across the organisation to tackle issues such as cybersecurity, strategic planning, cost optimisation and sustainability initiatives.The survey of over 950 finance leaders around the world shows:CFOs and finance leaders are prioritising data security, financial planning and strategic planning due to expanding roles and new regulatory demands.Leading CFOs and finance organisations are advancing GenAI and AI tools to secure long-term benefits beyond mere efficiency gains.CFOs continue to lead the way for sustainability disclosures and reporting.Go deeper: Our report provides an in-depth look at these and other priorities on the minds of CFOs and finance leaders worldwide, along with practical calls to action for them to address these challenges. Download report The realisation we have come to is that this needs to be a never-ending story. Whether we call it continuous improvement or transformation, it’s not about creating a program with a beginning and end. Survey Respondent Join our upcoming webinars Dive into the results of our global finance trends survey to identify key priorities for finance leaders, look at new and emerging issues and explore strategies to navigate these growing pressures. Join us Highlights priority is security and privacy of data. of organisations that are employing generative AI* are doing so as part of financial forecasting activities. * Our survey indicates that 34% of finance organisations are currently using generative AI. of publicly held organisations report a high level of preparedness for ESG reporting. Top Overall Priorities 2024 RankArea20242023 Rank1Security and privacy of data7.752Financial planning and profitability analysis and reporting7.7N/A3Strategic planning7.664Routine reporting and closing activities7.5105Process improvement7.5116Leadership (within your organisation)7.4237Enhanced data analytics7.478Cloud-based applications7.499ESG metrics and measurement7.3110Changing demands and expectations of internal customers7.31511Tax changes (Formerly "National tax changes")7.3812The changing roles of human resources, leadership & development, and recruiting7.11313Transaction planning and readiness 7.11614Mobile finance applications 6.91215Artificial intelligence (including generative AI) 6.9N/A As a global organisation, we rely a lot on cloud-based solutions. [But whether] it’s cloud-based or on premise, there is still an opportunity for security breaches. In the current climate with AI speculated as being one of the drivers for increased security risks, this obviously remains one of the high priorities [for our organisation]. Survey Respondent Key themes Cybersecurity accountability FP&A: A cross-functional imperative AI’s long-term value Tech drives cost savings Cybersecurity accountability CFOs play a crucial role in cybersecurity. With the growing demand for data and the need for sophisticated controls, accuracy assurance and compliance savvy, the CFO’s data governance responsibilities have increased. New cybersecurity disclosure and reporting requirements, along with customers’ and vendors’ expectations for data privacy and security, also require the CFO’s hands-on cybersecurity role.Read more FP&A: A cross-functional imperative FP&A has transcended its traditional finance boundaries to become a critical function across all business areas. It's pivotal for driving value and streamlining costs enterprise-wide — no department is exempt. Given today’s demands for advanced, forward-looking analytics, the need for FP&A is even more pronounced. Now integral to organisational strategy, finance teams are guiding others to ensure data used for analyses is relevant, precise and secure.Read more AI’s long-term value Finance leaders are shifting focus from immediate gains to the transformative impact of generative AI. By deploying AI in areas like process automation, financial forecasting and risk management, CFOs aim to boost revenue and profitability. Our findings indicate that finance organisations investing in these applications anticipate benefits far beyond short-term efficiencies, eyeing substantial returns over time.Read more Tech drives cost savings CFOs must boost agility and resilience in a high-risk global environment by continuously optimising costs and boosting revenue through finance automation, strategic sourcing and tech enablement. Our research highlights that while progress has been made, there's still significant room for improvement in cost optimisation efforts.Read more Download resources Pro Briefcase Full report Explore our report for an in-depth look at the top priorities on the minds of CFOs and finance leaders. Pro Building office Webinars Dive into the ever-evolving world of global finance trends through our webinars where industry experts share their invaluable insights. Podcast In this podcast, Managing Directors Chris Wright & Nick Puetz share their insights on the results of this global study and what they tell us about the challenges and opportunities for finance leaders. Pro Document Consent Infographic View our infographic, offering a concise and engaging summary of pivotal findings from our survey report. Pro cloud CFO brief CFO Priorities in data protection, strategic planning, and leadership are key for their role expansion and strategic positioning as CEOs. Our solutions Pro Document Prossonal Finance Transformation Protiviti helps finance leaders address their current challenges, prepare for future challenges, and explore opportunities for continuous growth, delivering innovative solutions and supporting finance as a forward-thinking, strategic partner for the business. Pro Legal Briefcase Business Planning & Analysis Leverage Protiviti’s end-to-end customised solutions to understand and address your most challenging planning and analytics issues. We combine the strategic approach of consulting with the power of practice experience to deliver results. Pro Document Consent Artificial Intelligence AI is changing the way we do business and there’s applied value for almost every function in every industry. We partner with clients to unlock the power of intelligence-based innovations for your business. Pro Document Folder Data Protection We help preserve your business value by protecting sensitive data while assessing and maintaining compliance with regulatory and contractual requirements. Pro Building office Cloud Security We help you understand, address, and actively manage the risks you face to successfully operate your business in a secure cloud. Pro Document Stack Sustainability Consulting We believe sustainability is a continuous journey, presenting risks and opportunities. There are no blueprints or out-of-the-box solutions, and each company needs an individualised approach to ESG reporting and operations. Topics Cybersecurity and Privacy Business Performance ESG/Sustainability Technology Enablement
of organisations that are employing generative AI* are doing so as part of financial forecasting activities. * Our survey indicates that 34% of finance organisations are currently using generative AI.
